Brief:
Get existing moms
Who have pregnant friends
To buy their friends CODDLE’s postpartum recovery box
By reminding them that it takes a village.

The idea:

It’s mid-COVID and people are pregnant. We’re social distancing, but the data is clear — giving birth in social isolation is putting first time parents at risk. Across all racial groups, people identified receipt of instrumental support as essential to their physical and emotional postpartum recovery. With COVID-19 restrictions, many new moms do not have that supportive community on hand — bringing them food or caring for the baby while they recharge. 

We challenged existing moms to not let social distance stop them from supporting their friends through this new stage in their life. 

…because it takes a village to bring this mom into the world.

The approach:

We partnered with momfluencers to tell their postpartum story on social and giveaway a postpartum recovery box to a friend or one of their followers.

The Results

Social Impressions: 2MM+
Sales: 300+